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                     Top Retouching Trends in 2025


ÉdP - L’ÉCHOURIE fw25
photo Eric Lamothe ÉdP - L’ÉCHOURIE fw25

1. Natural Skin Texture

The era of overly airbrushed “plastic skin” is behind us. Retouchers now focus on preserving natural pores, fine lines, and realistic tones, creating authentic yet polished looks. For instance, Chanel’s Cruise 2025 campaign, shot by Jamie Hawkesworth, showcases this approach with its sun-kissed imagery. 

2. Cinematic Color Grading

Inspired by blockbuster movies and streaming series, cinematic color grading with moody tones or bold contrasts is dominating editorial and advertising shoots. Miu Miu’s Spring 2025 collection, presented in a setting resembling a newspaper printing factory, exemplifies this trend with its dramatic and storytelling visuals. 

3. Minimalistic Retouching

Subtle and refined adjustments are the new gold standard. Modern clients, especially luxury brands, demand a clean, effortless look that aligns with the ongoing trend toward authenticity and understated elegance. For example, Gucci’s Cruise 2025 campaign, lensed by photographer Nan Goldin, embodies an understated elegance and functionality. 

4. AI Integration in Retouching

Advanced AI tools are making repetitive tasks faster, such as masking or basic corrections. However, high-end projects still rely on a human touch to ensure a flawless and artistic finish. For instance, while AI can assist in initial edits, the final touches in campaigns like Dior’s Spring 2025 collection require the expertise of skilled retouchers. 

5. Eco-Friendly Campaigns

The rise of eco-conscious branding has influenced retouching trends, with a focus on natural, earthy aesthetics. Brands like Stella McCartney or Patagonia use retouching to highlight raw, organic textures, soft light, and sustainable elements in their visuals. While specific campaigns from 2025 are not detailed here, these brands have a history of emphasizing eco-friendly themes in their advertising.

6. Bold Creative Edits

Experimental and surreal retouching styles are making waves in high-fashion editorials and art projects. Miu Miu’s Spring 2025 show, with its unique presentation and artistic collaboration, showcases daring visuals that push creative boundaries and captivate audiences. 


What trends are you noticing in 2025? Share your thoughts below and let’s discuss the future of retouching!

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